A Brief Analyses of the Glamour of Commercial English论文
作者:网友分享
网站原创
点赞:5162
浏览:13559
最后更新时间:2024-04-06
网站原创
点赞:5162
浏览:13559
最后更新时间:2024-04-06
Abstract: Nowadays, advertisement is everywhere in sight now and then. It is an invisible tie which associate the enterprises with thousands of customers all over the world in a certain region or country. It devotes a lot to information spreading, the supply and demand communication, sales promoting and so on.
Key words: wording； rhetorical features
With the development of the society, commercial is getting more and more important in business competition. It aims to attract people’s attention and introduce the product, illustrate why you should buy it. It arouses attention and attraction, so people probably he the desire to buy it instantly. From this point, commercial english must can affect the public quickly and persuade the public. Compared to the literary language, commercial language has peculiar language patterns and features.
1. The important features of commercial
1.1 Original and eye-catching, stimulate the memory, promote the sales
1.2 Repetition--- the mystery of a succesul commercial
1.3 Simple words--- Sometimes people don’t he the mood to read the whole commercial, thus, it has to deliver the information to the customer as quick as possible. The briefness is helpful to illustrate the ideas and it is easier for the customer to read and accept.
1.4 Understandable and clear-cut--- It will be a failure if the customer comes across some words he does not understand in the commercial. The commercial language should be clear and easy to understand and oid the deep words.
2. Features of wording
2.1 As a method of spreading the information, the wording of commercial english has a great difference from standard english. Clearness, vividness, full of emotions and infections should be what it devotes to. For example,
Different countries Different languages Different customs One level of comfort, Worldwide. This is a commercial of an airline company. The verbs in it are the most common ones, they are easy to read and memorize.
2.2 Creating new words. In order to promote the new product, the advertisers are always exploring the new expressions that can touch the customers in the first place. Such words add to the novelty and vividness and attraction of the commercial. The new words can be classified as below:
2.2.1 Misspelling. Such a commercial can be seen everywhere in Britain: DRINKA PINTA MILK A DAY. This is a commercial that advises people to drink a bottle of milk for each day. The original version should be this: Drink a pint of milk a day. The advertiser combines the words skilfully to create a brand new one. Thanks to the commercial, “Pinta” now is a synonym for milk. For example, when the price of milk goes up, people don’t say “milk has gone up”, but “pinta has gone up” instead.
Key words: wording； rhetorical features
With the development of the society, commercial is getting more and more important in business competition. It aims to attract people’s attention and introduce the product, illustrate why you should buy it. It arouses attention and attraction, so people probably he the desire to buy it instantly. From this point, commercial english must can affect the public quickly and persuade the public. Compared to the literary language, commercial language has peculiar language patterns and features.
1. The important features of commercial
1.1 Original and eye-catching, stimulate the memory, promote the sales
1.2 Repetition--- the mystery of a succesul commercial
1.3 Simple words--- Sometimes people don’t he the mood to read the whole commercial, thus, it has to deliver the information to the customer as quick as possible. The briefness is helpful to illustrate the ideas and it is easier for the customer to read and accept.
1.4 Understandable and clear-cut--- It will be a failure if the customer comes across some words he does not understand in the commercial. The commercial language should be clear and easy to understand and oid the deep words.
2. Features of wording
2.1 As a method of spreading the information, the wording of commercial english has a great difference from standard english. Clearness, vividness, full of emotions and infections should be what it devotes to. For example,
Different countries Different languages Different customs One level of comfort, Worldwide. This is a commercial of an airline company. The verbs in it are the most common ones, they are easy to read and memorize.
2.2 Creating new words. In order to promote the new product, the advertisers are always exploring the new expressions that can touch the customers in the first place. Such words add to the novelty and vividness and attraction of the commercial. The new words can be classified as below:
2.2.1 Misspelling. Such a commercial can be seen everywhere in Britain: DRINKA PINTA MILK A DAY. This is a commercial that advises people to drink a bottle of milk for each day. The original version should be this: Drink a pint of milk a day. The advertiser combines the words skilfully to create a brand new one. Thanks to the commercial, “Pinta” now is a synonym for milk. For example, when the price of milk goes up, people don’t say “milk has gone up”, but “pinta has gone up” instead.